SOUP is a creative agency focused on music, art, and culture. We tell simple, human stories with a sense of adventure – not the over-the-top kind, but the kind that pushes people to take risks, chase passion, and build something meaningful.

Founded by musicians and creatives raised on the road, SOUP was born out of shared DIY ethic and a love for doing the work ourselves. This ethos is a reflection of the environments we’ve lived in — music venues, tour vans, and recording studios — and that shows in everything we make. Get in the van. We specialize in music-focused content: from session videos and live event coverage to design, photography, and full campaign work. Our approach is lean, real, and always architected with care.

We also own and operate STANDARD Audio Recorders, a full feature recording studio in Crestline, CA — giving us the ability to handle high-end audio production in-house.

Services

• Video production & editing
• Photography & event coverage
• Audio recording, mixing & post-production
• Visual design & brand assets
• Social & content support for artists, labels, and music retailers

SOUP is led by Chris Elkjar, a creative director and musician with a deep love for helping artists, brands and music communities tell their stories.